Félix Losada is a highly experienced expert in public relations, public affairs, marketing & communication with more than 30 years of building and maximizing the social capital of relevant public institutions, private companies and NGO´s.
Rebel against any form of social subjugation, Félix Losada promotes to engage politicians, social and corporate leaders – as individuals – to assume their personal responsibilities to really contribute to a sustainable society. He pokes them – as doers – to take respectful-with-people and against inequality decisions and to do what it takes to leave no one behind.
He is President of AED Global, the international initiative of the Spanish Association of Executive Officers, Trustee and Member of the Executive Committee of Fundación Euroamérica and Head of the Technical Secretariat of Premio Reino de España a la Trayectoria Empresarial (Kingdom of Spain Entrepreneurial Career Award).
Since July 2000, he is very proud to be the Chief Marketing & Institutional Relations Officer at Deloitte Spain, where his fabulous team successfully enhances the eminence of the Spanish leader firm of multidisciplinary professional services.
Félix Losada is a journalist, GMP from IESE. He has previously been Senior Advisor of the Minister of Defence and Director of Public Relations of the Ministry and he held managerial positions in Grupo PRISA, FAD (Foundation for Aid for Drug Users), Expo 92, Feedback Imagen y Comunicación, Arthur Young (today EY) and Grupo Estrategias. Given his multidisciplinary expertise, Félix Losada is respected as eminently qualified to deal with particularly complex issues and for being able to understand different perspectives and work with people from different fields and cultural background, thanks to his creativity, his strong work ethic and his robust pragmatism.
Félix Losada thinks that culture is the real software to develop a smart community. In it, he is active in building collaboration between the Arts, Culture, Shopping and Tourism Sectors. He is also joined with several art and cultural institutions, among which he likes to refer UK as the very best practice of public private cooperation and innovation in the cultural sector.
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